Giddy’s core business was in men’s sexual health, and specifically in an FDA-approved wearable ED device called Eddie. As we looked to expand our reach beyond to general health and wellness, I felt our brand was the right fit to tackle all of the uncomfortable topics that matter to people.

Working with a fantastic video team, I created a series of topics and prompts for both real people and medical professionals to discuss in a candid, light fashion. That was our brand—we weren’t afraid of the awkward questions because we had the confidence of being correct.

Click the button to watch the full series on YouTube, or watch the trailer below