Well, IMO: A Giddy video series

Giddy’s core business was in men’s sexual health, and specifically in an FDA-approved wearable ED device called Eddie. As we looked to expand our reach beyond to general health and wellness, I felt our brand was the right fit to tackle all of the uncomfortable topics that matter to people.

Working with a fantastic video team, I created a series of topics and prompts for both real people and medical professionals to discuss in a candid, light fashion. That was our brand—we weren’t afraid of the awkward questions because we had the confidence of being correct.