Democratizing talent opportunities through ethical AI: Webinar

Before I joined Gloat, webinars were at an internal crossroads: they routinely drew the largest spikes in engagement, page views, and leads generated, but their impact disappeared just as quickly as they came and monopolized a ton of resources (money, specifically).

Like any tech industry, there’s a ton of noise in the market and the best way to grab a potential customer’s attention is to have someone they respect—having no apparent affiliation with the company they’re working with—repeating the things we’ve already been saying for months. These post-webinar pages accomplished three main goals: